1991 O'DONNELL RD, WILLIAMSBURG, IA 52361
ABOUT PACIFIC PLACE
Invest in the Future
We take an aggressive, hands-on approach to helping our tenants succeed. This includes offering a broad range of value-added rental and development options, providing an exceptional level of marketing support, and delivering a comprehensive suite of property amenities.
Now is the ideal time to join a high-powered roster of tenants as we transform The Shops at Williamsburg from a successful regional retail center, into a complete lifestyle destination. Prominently located off of I-80 between Des Moines and the Quad Cities, The Shops at Williamsburg features a compelling mix of national brands, local stores and lifestyle providers. The center currently attracts 1.3 million visitors each year and offers a prime platform for exceptional growth.
Attractive Rental and Development Options:
• Landlord work or tenant allowances that are specific to each suite
• Build-to-Suit options for ultimate customization
• Low triple-net leases for visibility and efficiency
• Direct utilities for ease of planning
• Rent as percentage of sales for first 3 years with a lock-in base rent option
• Travel incentives to encourage onsite tours and market visits
• Sign-on packages and wayfinding opportunities to drive growth
Expert Marketing Support:
• On-site marketing professional who collaborates with tenants to develop and execute individual marketing programs
• Optimized website, backed by ongoing social media advertising
• Hosting of more than 50 events annually to drive traffic year-round
• Visitor discounts and shopper rewards that draw repeat customers
• Partnership agreements with local tourism boards that position the center as a “must-do” to area vacationers
• Collaborative arrangements with local hotels to offer attractive shop-and-stay packages
Continuous Placemaking and Customer Service Programs
• Complete onsite property management and marketing services
• Consistent high-quality maintenance throughout the center, including in our newly renovated public restrooms
• A warm, family-friendly atmosphere, including a family lounge area and preferred parking spots for parents with young children
• Pet-friendly environment, with an on-site dog park and welcoming retailers
• Easily accessible electric vehicle charging stations
• Visible pylons and signage from highway I-80
Notable Retailers
Williamsburg:
A Midwest Power Center
Williamsburg is located along Interstate 80, just 20 miles from Iowa City, one of the largest cities in the state of Iowa.
Iowa City has a strong and growing economy, backed by direct connectivity to several major Midwest markets. This is coupled with a deep commitment to both education and technology, anchored by the University of Iowa and the University of Iowa Hospital System, as well as by several tech and research companies. Iowa City also boasts a thriving arts and culture scene, which spans galleries, theaters and music venues that encourage tourism and support local businesses.
Williamsburg is the perfect small-town companion to Iowa City’s big city finesse. A charming hamlet with a vibrant square, Williamsburg is located directly on Interstate 80, facilitating both travel to the area and trade with other areas. Williamsburg is an agricultural hub, and the proud home of Holden Foundation Seeds, Kinze Manufacturing, Inc., and Bayer Crop Science. In addition, Whirlpool Corporation, located in the nearby town of Amana, is one of Williamsburg’s largest employers. An established force in the region, Williamsburg has a stable economy and a dynamic culture that attracts businesses, talent and investment.
- Best Place to Live in Iowa: Niche.com ranked Williamsburg as one of the top areas to live in Iowa, and as #6 out of 48 best suburbs to buy a home in the state. The ranking cited Williamsburg’s sparse suburban feel, high rate of home ownership, large population of families and young professionals, and highly rated public schools.
- Top Rated Educational System: Williamsburg prioritizes education, offering residents a traditional community school district that values academics, the arts, and athletics. Williamsburg ‘s own Kirkwood Community College offers two-year college degrees in a range of specialties, as well as a menu of continuing education courses.
- Rich in agricultural history: Williamsburg is a thriving agricultural center, best known for its livestock, including cattle, hogs, sheep, and horses. The region’s primary agricultural products are corn, soybeans, hogs, and cattle, and it makes a significant contribution to Iowa’s ranking as a leader in the production of the first three commodities.
High Visibility
Situated directly off Interstate 80, The Shops at Williamsburg features convenient highway access and excellent visibility, with direct site lines to the 65,000 vehicles traveling the interstate each day.
Prime location
An easy drive from several major cities, but still 80 miles away from the nearest outlet mall. The result is a prime location that offers a winning combination of high traffic and limited retail competition.
Compelling
Tenant Mix
The project is home to a fantastic mix of retailers and specialty shops, including power outlet brands like Coach Outlet, Old Navy Outlet and Nike Clearance Store as well as service and daily use providers.
Established Reputation
Built in 1991 and renovated in 2022, this project has an established reputation in the region and attracts nearly 1.3 million visits annually. Tenant loyalty is high as evidenced by long-term commitments.
Demographics
average annual income
70% True Trade Area
30-mile radius
60-mile radius
Population
299,289
350,515
866,898
Average annual income
$90,137
$100,781
$92,265
Number of households
122,305
144,340
352,395
Median age
33
35
38
Bachelor degree+
38%
40%
32%
*SOURCE: Demographics: Placer.ai Insights: Census 2023
Lease Plan
Disclaimer
© 2025. Avison Young. Information contained herein was obtained from sources deemed reliable and, while thought to be correct, have not been verified. Avison Young does not guarantee the accuracy or completeness of the information presented, nor assumes any responsibility or liability for any errors or omissions therein.